GS25 Opens 'GatSaeng Project Popup Store' at DDP... "Supporting Outstanding Youth Enterprises"

Delivering Relatable Messages on the Theme of Gatsengler

GS25 will open the Gatseng Planning popup store at Dongdaemun Design Plaza (DDP) Design Store from the 14th of this month to the 13th of next month. (Photo by GS Retail)

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 12th that it will showcase the Gatseng Project popup store at the Dongdaemun Design Plaza (DDP) Design Store from the 14th of this month to the 13th of next month.

This popup store aims to promote the Gatseng Project brand while collaborating with the Seoul Design Foundation to discover outstanding youth enterprises and open new sales channels. Five youth companies located in the DDP Design Store (Sesentir, Susukiki, Achil, Pottery C, Pro Gominler Lab) were selected to support the production of collaborative products aligned with the purpose of the Gatseng Project. The approximately 10 products created will be sold as main items at the Gatseng Project popup store and will also be promoted through GS25 and DDP’s online and offline channels.

The space of the Gatseng Project popup store is designed as a designer’s studio reflecting the worldview of the virtual character ‘Generation Z office worker Kim Neneop.’ Centered on the theme of Gatsengler (people who live each day doing their best), it reflects the busy lives of modern people to communicate and deliver messages of empathy to visiting customers. The Gatseng Project popup store held in Seongsu-dong last May and June attracted over 300,000 visitors in total.

A GS Retail official said, “We expect that the cool goods made by youth companies and the worldview of the Gatseng Project popup store will provide customers with a unique sense of fun and empathy,” adding, “We plan to continue showcasing diverse cultural content through collaborations with various Gatseng companies, including youth enterprises.”

This content was produced with the assistance of AI translation services.