11st, Korea Industry's No.1 in Customer Satisfaction... "14 Consecutive Years of Dominance"

High Ratings for Open Market Trustworthiness

Hong Chang-young, Head of Customer-Centric Management at 11st (right), is receiving the KCSI certification plaque from Han Soo-hee, CEO of the Korea Management Association Consulting. (Photo by 11st)

[Asia Economy Reporter Lim Chunhan] On the 12th, 11st announced that it has achieved first place for 14 consecutive years in the open market category in the ‘2022 Korea Customer Satisfaction Index’ (KCSI) survey conducted by the Korea Management Association Consulting.

KCSI is an index that quantifies customer satisfaction with products and services across domestic industries. Since 2009, when 11st first participated in the KCSI survey for the open market category, it has maintained the top position every year. In this year’s KCSI survey, 11st received consistently high ratings in categories such as ▲open market reliability ▲variety of product types ▲detailed product information provision ▲convenience of order and payment procedures ▲ease of returns and exchanges.

Currently, 11st is focusing on discovering unique and differentiated core services for customers amid the increasingly intense e-commerce competition each year, continuously enhancing service convenience to maximize customer satisfaction. The ‘Amazon Global Store,’ which is opening a new chapter in the domestic overseas direct purchase market, is a representative example.

An 11st official said, “We are constantly thinking and striving to provide differentiated and new shopping experiences in the fiercely competitive e-commerce industry,” adding, “We will do our best to provide optimized and innovative open market services to customers.”

This content was produced with the assistance of AI translation services.