CJ Foodville Vips Launches 'Red Seafood Festa'... "Filled with Lobster and Seafood"

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Vips announced on the 12th that it will launch new menu items featuring seafood to celebrate the gourmet season of autumn.

The new menu is based on the concept of the "Red Seafood Festa," using seafood that turns red when cooked, such as lobster, shrimp, and crab, as the main ingredients. To offer a more diverse seafood experience, Vips completed the dishes in its own style by utilizing various seasonings, sauces, and toppings.

The signature dish, "Melting Butter Grilled Lobster," is a lobster dish marinated in aglio sauce and grilled, with melting butter poured directly at the table to maximize the savory flavor.

"Crispy Shrimp & Crab" features shrimp and crab fried twice to enhance crispiness, while "Volcano Garlic Shrimp" adds spiciness by coating fried shrimp with volcano sauce. "Phu Phat Phong Curry" includes both mini crab and big crab, offering a fun variety to choose from. The "Shrimp Rose Pasta," loaded with shrimp, is also available as a delivery menu. The menu offerings may vary depending on the store type and time.

At Vips Premier and Taste Up Plus stores, the unlimited Wine & Pairing Zone has expanded its lineup from 4 to 6 types of wine. The selection now includes 3 types of red wine and 3 types of white wine, and the service hours have been extended to include weekday lunch in addition to weekday dinner and weekends.

To commemorate the launch of the new menu, Vips will sell a 15,000 KRW discount coupon at a 90% discount for 1,500 KRW through an 11th Street live broadcast at 9 PM on the same day. There is also a limited offer to purchase a Vips Melting Butter Grilled Lobster exchange coupon at about a 38% discount. Viewers who leave a purchase verification comment during the broadcast will be entered into a draw to win CJ Foodservice gift cards worth 30,000 KRW for 5 people and 10,000 KRW for 20 people, and 10 people will receive a Vips Garlic Butter Steak meal kit made with Namhae garlic.

This content was produced with the assistance of AI translation services.