GS25, Butter Beer Initial Stock 'Sold Out'... "Quickly Ranks 2nd in Beer Sales"

Resumption of Product Orders on the 19th

A model is introducing Butterbeer at the convenience store GS25. (Photo by GS Retail)

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 11th that the initial stock of Boulangerie Beurre's Butter Beer sold out within one week of its launch, ranking second in sales after Cass.

The product line includes four types: Butter Beer AAA+, Butter Beer BBB+, Butter Beer CCC+, and Butter Beer DDD+, each featuring new flavors of lager beer enhanced with vanilla, caramel, almond, and hazelnut, respectively.

Sales composition by age group showed 55% from customers in their 20s, 31% in their 30s, and 14% aged 40 and above. GS25 cited the success factors of Butter Beer as ▲high quality and a new concept never seen before ▲the story behind the product and its elegant design ▲and validation through a pop-up store.

Starting from the 19th, GS25 will resume orders for Butter Beer and plans to expand collaboration beyond beer to other products in partnership with Boulangerie Beurre.

A GS Retail official stated, “Butter Beer is continuing the recent craze started by elemental spirits, leading a new alcohol consumption culture among people in their 20s and 30s. We will actively introduce differentiated alcoholic beverages so that consumers visit again and have new customer experiences, fulfilling the role of a local neighborhood drinking spot.”

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