Sojinkong Supports Small Business Online Expansion... 300,000 KRW Worth Per Company

[Asia Economy Reporter Donghyun Choi] The Small Enterprise and Market Service announced on the 11th that it has begun recruiting small business owners to participate in the '2022 Small Business O2O (Online to Offline) Platform Entry Support Project.'

O2O is a service that connects businesses selling products in physical stores with consumers online. Through this project, the Small Enterprise and Market Service supports small business owners by covering the costs of using O2O platforms (worth approximately 300,000 KRW per company) to help them transition from offline-focused sales methods to entering the online market.

In addition to government subsidies, a win-win agreement has been signed with O2O platform companies to provide platform-specific specialized services such as advertising and marketing. The support scale is a total of 6,500 companies. Small business owners can choose one of four platforms?Woowa Brothers, SK Planet, Danggeun Market, or KT?when applying for the project to receive services from the selected platform company.

The services provided by each platform reflect the characteristics of the operating company. Woowa Brothers offers 300,000 Biz Points usable for Baedal Minjok Ultra Call or Baemin Sanghoe. SK Planet supports 3,000 mobile promotional push notifications via OK Cashback and Syrup Wallet, as well as mobile promotional banners for three months. Danggeun Market provides commission-free sales and discount coupons for consumers, while KT (k-deal) offers big data-based customized target promotion services.

Park Seonghyo, Director of the Small Enterprise and Market Service, stated, “As the distribution environment rapidly changes, digital and online capabilities determine the survival and growth of businesses. We hope many small business owners participate in this project and make a new leap as e-commerce small business owners.”

This content was produced with the assistance of AI translation services.