Lotte Home Shopping to Host 500 Billion KRW Shopping Festival 'Korea Gwangcle Festival'

Lotte Homeshopping to Launch Mega Shopping Festival Korea Gwangclejul on the 13th.

[Asia Economy Reporter Jeon Jinyoung] Lotte Home Shopping announced on the 11th that it will hold a mega shopping event called ‘Korea Gwangcle Festival’ from the 13th to the 23rd, offering a total of 500 billion KRW in scale and 11 billion KRW in shopping support funds.

This event will be conducted as a mega shopping festival worth 500 billion KRW, featuring ‘Belligom,’ which sparked a boom in large character exhibitions in Korea. It will showcase a large volume of popular products in fashion, beauty, and food categories, and offer up to 50% discounts on overseas premium home appliance brands that are causing sell-out crazes. Unique cultural products such as tickets to singer Kim Hojung’s ‘Song of the Stars’ exhibition will also be introduced. Additionally, 11 billion KRW in shopping support funds will be provided, along with overseas airline ticket giveaways, discounts, and reward benefits.

During the event period, customers who make purchases will be entered into a draw to win ‘Jin Air round-trip tickets to Guam,’ and travel goods featuring Belligom will be prepared. Depending on the purchase amount and frequency, customers can enter a draw to receive ‘Belligom Ready Bag’ and ‘Belligom Carrier Set.’ Through the total 11 billion KRW ‘Gwangcle Support Fund,’ the first 100,000 customers daily will receive discount coupons worth approximately 10,000 KRW. A ‘Gwangcle Time’ event will also be held, where entering keywords shown on the live TV home shopping broadcast screen into the mobile application (app) will grant an additional 10% discount coupon. Customers purchasing event products will receive up to 10% discounts and reward benefits.

On TV home shopping, a large volume of popular products by category?from exclusive fashion brands to travel, food, and beauty?will be intensively showcased. Signature items such as the ‘Cashmere Knit’ from the in-house fashion brand ‘LBL’ and the ‘Goose Down’ from the French contemporary brand ‘Paul & Joe,’ which ranked third among Lotte Home Shopping’s hit products last year, will be introduced. New fashion brand ‘Anna Sui,’ which recorded 1.5 billion KRW in orders during its launch broadcast this year, will present new products, along with new leisure sportswear from brands like ‘G/FORE’ and ‘Benetton Golf.’ The flagship program ‘Choi Yura Show’ will hold a one-day special event for the premium home appliance brand ‘Balmuda,’ offering up to 50% discounts on vacuum cleaners, humidifiers, and more. Winter preparation products such as ‘Boiro Electric Blanket’ and ‘Frankenstolz Mattress’ will also be sold. In collaboration with ‘NHN Travel Doctor,’ package tours to Western Europe including Spain and Portugal, as well as popular visa-free travel products to Japan, will be offered.

On mobile channels, products such as ‘Nike Air Max’ and ‘Dyson Airwrap’ will be sold. Tickets to singer Kim Hojung’s exhibition will be available, with limited edition posters and photo cards given to purchasing customers. Accommodation vouchers for ‘Lotte Hotel & Resort Buyeo’ will be sold at up to 73% discount, and a special broadcast for ‘Lotte Rent-a-Car’ will also be held.

Shin Sungbin, Head of Marketing at Lotte Home Shopping, said, “We are holding the fifth Korea Gwangcle Festival, which became a hot topic as the industry’s first and largest-scale shopping event in 2020 and has established itself as a representative shopping event in the distribution industry. From popular products to hard-to-purchase issue products due to supply shortages, and tickets to popular singers’ exhibitions, we will offer a variety of products and abundant benefits to provide customers with an enjoyable shopping opportunity.”

This content was produced with the assistance of AI translation services.