"Halloween Approaches"... Food Industry Kicks Off Halloween Marketing in Full Swing

Orion Halloween Limited Edition New Product Gift Set

[Asia Economy Reporter Eunmo Koo] As the Halloween season approaches, the food industry’s Halloween marketing is in full swing.

According to the industry on the 8th, Orion released two new limited-edition products, ‘Bloody Beetles’ and ‘Nuclear Aisher,’ as well as two online-exclusive gift sets, ‘Skull Jelly Box’ and ‘Halloween Party Pack,’ to celebrate Halloween Day on the 31st of this month.

Bloody Beetles and Nuclear Aisher are characterized by intense flavors and shapes that match the Halloween atmosphere. Bloody Beetles features a cherry cola flavor with red chewing candy coated in black, and the package design includes a vampire character to capture the Halloween vibe. Nuclear Aisher has 80% more sour powder content than the existing ‘Aisher,’ enhancing its tangy taste. In addition to the new products, three jelly and candy packages?The Tangly My Gummy, Kkomultang, and Aisher?were designed with Halloween characters such as pumpkins and little ghosts, presented as a ‘Happy Halloween’ limited edition collection.

Coffee specialty shop Paul Bassett also introduced three new menu items: ‘Halloween Pumpkin Latte,’ ‘Rich Berry Popping Frappe,’ and ‘Pumpkin Chocolate Cookie Frappe.’ The Halloween Pumpkin Latte is a menu item made with a base of Sangha Farm pumpkin concentrate combined with warm milk, offering a savory and sweet taste. The Rich Berry Popping Frappe is a red drink reminiscent of blood, topped with Sangha Farm ice cream on a sweet lychee frappe and popping candy that bursts in the mouth for a fun experience. The Pumpkin Chocolate Cookie Frappe features a sweet pumpkin frappe topped with Sangha Farm ice cream and chocolate cookie crumbs, allowing customers to enjoy both sweet flavors and a crunchy texture.

OB Beer will release a limited edition ‘Zombie Lager’ on the 13th to commemorate the 70th anniversary of OB Lager’s launch. Zombie Lager is a special limited edition product celebrating OB Lager’s 70 years of tenacious survival like a zombie. The package features OB Lager’s iconic ‘Lalabear’ character dressed as a zombie, adding a spooky yet cute look to capture the upcoming Halloween atmosphere. Zombie Lager is sold as a special pack consisting of four 500mL cans and a dedicated glass printed with the limited edition ‘Zombie Lalabear,’ available at nationwide Emart and convenience store locations.

SPC Samlip introduced three Halloween limited edition Pok?mon bread products: ▲Eevee’s Caramel Kok! Coconut Sweet ▲Umbreon’s Choco Cookie Choux ▲Pikachu Pumpkin Cupcake. The Halloween limited edition features glow-in-the-dark sticker seals.

This content was produced with the assistance of AI translation services.