UIQ to Open Pop-up Store in Myeongdong, the Holy Land of K-Beauty

[Asia Economy Reporter Park Soyeon] The global microbiome specialist company Genome & Company’s cosmetics brand 'UIQ' is holding a pop-up store at Beauty Play in Myeongdong, Seoul, from the 6th to the 8th.

Launched in 2021, the microbiome cosmetics 'UIQ' contains Genome & Company’s independently developed skin microbiome efficacy ingredients such as 'Cutibiome™' and 'Reliefbiome™.' It is characterized by maximizing the skin’s natural functions to restore healthy skin.

UIQ is currently sold not only in Korea but also in six countries including the United States and Japan. Although mainly sold online, the first pop-up store was opened at Myeongdong Beauty Play in response to customers’ requests for offline experiences.

At the UIQ pop-up store, customers can try all products and participate in prize giveaway events. To commemorate the pop-up store opening, a promotion is being held on the official UIQ mall where the representative line 'Biome Barrier' can be purchased at a special discounted price.

UIQ, which incorporates Genome & Company’s independently developed microbiome technology, offers a variety of product lines centered on the brand slogan “Skin-derived microbiome cosmetics beneficial for skin health.”

In particular, the 'Biome Barrier Essence in Powder,' a powder-type essence released in January last year, gained attention as a new concept item on Kakao Makers and became a bestseller by achieving three consecutive sell-outs.

Recently, UIQ attracted much attention by releasing a beauty pictorial featuring the trending actor Kang Tae-oh.

This content was produced with the assistance of AI translation services.