Samsung Bespoke 1-Door Refrigerator Wins 'Grand Prix' at Ergonomic Design Awards

Recognized as the Best Products Across All Sectors Including Electronics, Furniture, and Automobiles

Samsung Electronics Home Appliance Division CX Team Executive Director Ybona and team members introducing the Bespoke 1-Door Refrigerator, which won the Grand Prix at the Ergonomic Design Awards.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 6th that its Bespoke 1-Door Refrigerator won the grand prize, the "Grand Prix," at the '2022 Ergonomic Design Awards' hosted by the Korean Society of Ergonomics.

The awarded products include not only the Bespoke 1-Door Refrigerator but also the 'Bespoke Infinite Line' 1-Door Refrigerator, which was first introduced in February this year. Now in its 22nd year, the Ergonomic Design Awards evaluate and honor products from the consumer perspective based on ▲ease of use ▲efficiency ▲functionality ▲emotional quality ▲safety, among other criteria.

Among these, the "Grand Prix" awarded to Samsung's Bespoke 1-Door Refrigerator is given to the most ergonomically excellent product across all categories, including home appliances, furniture, and automobiles.

The Bespoke 1-Door Refrigerator features a customizable combination of freezer, refrigerator, wine, and kimchi refrigerator compartments tailored to the user's lifestyle, and allows users to directly select panels that suit various usage environments. Additionally, it is designed prioritizing the user's movement flow for efficient and convenient use.

Notably, this year, a new "Auto Open Door" function was applied, enabling the refrigerator door to open simply by bringing a hand close to the sensor located on the door, reducing the strain felt on the wrist and shoulder when gripping the handle to open the door.

Yang Hye-soon, Vice President of Samsung Electronics' Home Appliance Business Division, said, "Samsung Electronics' Bespoke 1-Door Refrigerator is a product that not only expresses personal taste through its design but also incorporates functions and designs that carefully consider consumers throughout the product." She added, "We will continue systematic research to introduce user-friendly products that consider usage patterns and physical characteristics."

This content was produced with the assistance of AI translation services.