Lotte Home Shopping Conducts 2022 New Host Customer Voting

Lotte Homeshopping Conducts Customer Voting for 2022 New Show Hosts. (Photo by Lotte Homeshopping)

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping announced on the 6th that it will hold a voting event called "Pick Your Showhost!" until the 23rd of this month, where customers can directly evaluate and choose their favorite showhost.

Since May, Lotte Homeshopping has been conducting the "2022 Showhost Open Recruitment" for about four months to discover talented media commerce-type personnel, ultimately selecting 11 new showhosts. Approximately 1,000 applicants applied for the second consecutive year of the recruitment, with diverse backgrounds including YouTubers, cheerleaders, and idol group members. Starting from the submitted "self-introduction and product presentation videos," candidates were evaluated from multiple angles including broadcasting skills and job suitability. To respond to the rapidly changing live commerce environment, communication skills based on expressiveness, originality, and product expertise were also strengthened. The newly selected showhosts will be introduced to customers starting with this voting event.

This voting is an audition-style customer vote where customers watch individual promotional videos of the new showhosts posted on Lotte Homeshopping’s online mall and mobile application (app) and vote for their preferred showhost. First introduced last year, it received great responses from customers, recording about 20,000 cumulative votes. This year, voting will again be held for the 11 new showhosts until the 23rd of this month.

The new showhosts freely share their daily lives in a vlog format, introducing themselves on various topics such as broadcasting style, hobbies, and aspirations. Priority for live TV home shopping broadcasts will be given based on the cumulative number of votes. Customers who participate in the voting will also have a chance to win various prizes through a draw, including a "9th generation iPad" (1 winner) and "Apple Watch SE" (2 winners).

Shin Sungbin, Head of Marketing at Lotte Homeshopping, said, "We are introducing the 11 new showhosts selected through multifaceted evaluations over the past four months to customers for the first time through this voting." He added, "We plan to nurture them as media commerce-type broadcasting experts based on their communication skills with customers."

This content was produced with the assistance of AI translation services.