Pohang, a Tourist City You Want to Stay In, Successfully Completes 'Support Consulting for Strengthening Accommodation Management Expertise'

Preliminary Diagnosis on Issues in Accommodation Industry Using 'Mystery Shopper'

Exploring Private-Led Accommodation and Tourism Revitalization Plans, Creating the Tourist City Pohang

Pohang, a Tourist City You Want to Stay In, Successfully Completes Consulting to Strengthen Accommodation Management Expertise.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Pohang City has successfully completed the ‘Accommodation Management Expertise Enhancement Support Consulting’ conducted for local lodging businesses to create a ‘Pohang, a Tourist City You Want to Stay In.’

This consulting was planned to revitalize stay-type tourism in response to the recent continuous increase in domestic travel preference.

To this end, from June to July, experts called ‘Mystery Shoppers,’ who evaluated the lodging service conditions by posing as guests, analyzed the current status and issues of local lodging businesses. From August 30 to September 27, a total of 17 lodging business representatives and related personnel were recruited and consulting was conducted.

The main contents included various training such as ▲Accommodation CEO Leadership ▲Current Status and Improvement Plans of Pohang Lodging Industry ▲SNS Marketing and Practice ▲Accommodation Management Strategies and Best Practices. At the final graduation ceremony on the 4th, time was taken to listen to the opinions and suggestions of the workers and gather feedback on future project promotion.

A city official stated, “In the future, through benchmarking advanced sites and various capacity-building training, we plan to activate the network among local lodging businesses and discover and promote private-led lodging tourism revitalization plans.”

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