UK Jewelry Brand 'Ania Haie' Launches in Korea... "Special Discount on Layered Sets"
[Asia Economy Reporter Song Seung-yoon] Glam Company announced on the 4th that it will launch the British designer collection jewelry brand 'Ania Haie' in Korea this month.
Ania Haie is a jewelry brand emphasizing a Mediterranean image with a luxury healing mood through three keywords: layered, 925 silver, and London. It is inspired by layered fashion, where multiple items are worn stacked, and offers 33 collections with over 600 products. First introduced in London, UK in 2018, Ania Haie currently operates a total of about 2,600 retail shops in department stores, boutiques, and select shops across more than 30 countries including Europe, the United States, Canada, and Australia.
Ania Haie releases collections every year applying the latest trends such as designs made of 925 sterling silver material with white gold, 14K gold, and 14K rose gold plating. It is popular across all age groups based on unique designs and quality that appeal to various generations, as well as reasonable prices.
To commemorate the domestic launch, a special promotion on three types of layered sets including necklaces, earrings, and bracelets will be held. Various events will also be continuously prepared along with layered coordination suggestion videos through social networking services (SNS).
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Kim Yong-chae, CEO of Glam Company, said, "All Ania Haie products are made of 925 silver material and are best when mixed and matched with multiple items," adding, "Depending on the style, you can complete a unique look different from others by boldly and appropriately using base colors and the colors of natural gemstones."
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