Eider Announces Participants Recruitment for 'Eider Dalbit City Road'... "Walking Night Streets in Downtown Seoul"

Eider Dalbit City Road Participant Recruitment Poster. Photo by Eider

[Asia Economy Reporter Song Seung-yoon] Outdoor fashion brand Eider announced on the 4th that it is recruiting participants for the nighttime walking travel campaign in downtown Seoul, 'Eider Dalbit City Road.'

Eider Dalbit City Road is a specially planned campaign program based on the walking travel campaign 'Eider Road.' It was prepared to share the charm of walking activities that can be uniquely enjoyed in the city and the joy of walking together with many people.

This event will take place on the Gangnam Seocho Hangang-gil course from 7 p.m. on the 21st of this month. The total course length is 10.17 km, and it takes about 3 hours to complete. Anyone who likes walking travel can participate. Applications can be made through the official Eider mall until the 10th. Winners will be announced on the 14th of this month, and the total number of participants is 15, with no accompanying participants allowed other than the applicant.

All participants will receive an Eider Road T-shirt, towel, and outdoor sneakers 'Lapal.' The outdoor sneakers 'Lapal' feature a new Gore-Tex expanded polyethylene (ePE) membrane material, providing excellent durability and functionality. The front-tightening shoelaces offer superior fitting that securely holds the foot. With a stylish design suitable for both outdoor activities and everyday wear, they are perfect for city walking.

An Eider official said, "Earlier this year, the Eider Road section expanded to downtown Seoul and Gyeonggi, and participants responded well to the city course where they could enjoy Seoul's beautiful night view while walking," adding, "We hope you experience the specialness and joy of walking on the night view paths in downtown Seoul through this Eider Dalbit City Road."

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