Able C&C Missha Opens Store at Miss Socks Fifth Avenue

[Asia Economy Reporter Moon Hyewon] Able C&C's Missha announced on the 4th that it has entered Saks Fifth Avenue, one of the luxury department stores in the United States.

Through this partnership, Missha plans to accelerate its penetration into the U.S. market. Missha began entering Amazon last year and subsequently entered online channels such as Walmart and Costco.

Saks Fifth Avenue is the first major North American department store retailer to sell Able C&C Missha's skincare products. A total of 17 key items, including Able C&C Missha's ▲Time Revolution line ▲Super Aqua line ▲Gaeddongsuk line, will be introduced first.

Since Missha has received significant interest from U.S. consumers in the anti-aging field, it is expected that Saks Fifth Avenue customers in their mid-30s and older with anti-aging concerns will be the main target.

Kim Sejung, Director of Able C&C's Overseas Headquarters, said, “This partnership means that Able C&C Missha has competitiveness comparable to famous overseas beauty brands at Saks Fifth Avenue, one of the premium department stores in the U.S.,” and added, “We plan to continuously expand distribution channels on major e-commerce platforms to increase contact points with more consumers in the U.S.”

This content was produced with the assistance of AI translation services.