Nepa Launches 'Airgram Thermo Down'..."Lighter and Cozier"
[Asia Economy Reporter Song Seung-yoon] Outdoor brand NEPA announced on the 4th that it has launched its signature down jacket, the 'Airgram Thermo Down Series.'
The NEPA Airgram Thermo Down Series is a down jacket line that became NEPA's signature item last year, gaining popularity as a lightweight and stylish padding. It maintains the unique volume of padding while applying a minimal non-quilting design. This year, NEPA enhanced functionality such as warmth and comfort by adding its own technology to the previously soft touch. The series uses carbon thermal lining with excellent thermal conductivity, improving warmth compared to previous products. The mechanical stretch technology also provides a softer and more comfortable fit.
The Airgram Thermo Down Series is available in three designs: the hoodie-style short padding 'Airgram Thermo Hoodie Down,' the casual 'Airgram Thermo Down Jacket,' and the long padding style 'Airgram Thermo Long Down.' The lineup has expanded with the addition of a women-only line and trendy color options.
Along with the new product launch, NEPA also released the 'Airgram Thermo Down TV commercial' featuring new model Yoo Ah-in. The commercial highlights the message "Arrived at my own winter," capturing Yoo Ah-in's aura and the trendy sensibility of the NEPA Airgram Thermo Down.
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A NEPA representative said, "Thanks to the love shown for NEPA Airgram last year, we are introducing the upgraded Airgram Thermo Down this year with improvements in both design and functionality. We ask for much interest in the Airgram Thermo Down, which has returned as the 'Yoo Ah-in padding' by adding functionality to style."
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