Daedong Participates in Gala Bau Exhibition in Germany

[Asia Economy Reporter Kwak Minjae] Agricultural machinery company Daedong announced on the 28th that it participated in the '2022 GaLaBau Exhibition,' Europe's largest horticulture and landscaping industry exhibition, held in Nuremberg, Germany, from the 14th to the 17th.

The GaLaBau Exhibition, which began in 1965, is held biennially. As a specialized exhibition event for the horticulture and landscaping industry, Daedong has been participating since 2018. This year's exhibition covered an area of approximately 120,000㎡, with about 1,100 companies from 33 countries in the construction, agriculture, landscaping, horticulture, leisure, and sports equipment sectors participating, and attracted around 62,000 visitors.

Daedong set up a 400㎡ exhibition booth to showcase 14 products including tractors, multipurpose carriers, and riding lawn mowers. Featured were the CS, CX, CK, and DK models of small to medium-sized tractors ranging from 20 to 60 horsepower, which are the main products sold in the European market, as well as new products such as the 127-horsepower HX1201 tractor, diesel riding lawn mowers, and the multipurpose carrier K9 Factory Cabin model.

Through the exhibition, Daedong plans to enhance the marketability of new products by incorporating feedback from customers and dealers and launch them in the European market next year. The HX tractor is a 'high-tech & premium' concept tractor ranging from 100 to 140 horsepower, introduced domestically by Daedong last year, featuring remote management services and autonomous driving functions. It has received great market response, with domestic sales in the first half of this year increasing by 30% compared to the previous year.

On the 15th, during the GaLaBau Exhibition, the 'Kioti Europe Dealer Meeting' was held for European dealers, which had not been held due to COVID-19. The event was attended by over 60 people, including Kioti dealers from 16 European countries and Daedong executives and employees. They shared visions on business performance, achievements, future business plans, new product development roadmaps, and dealer development policies, and held awards for outstanding Kioti dealers and a dinner banquet.

Kim Donggyun, CEO of Daedong North America and Europe Corporation, said, "Daedong's export brand Kioti is gaining recognition as a comprehensive ground care specialist brand in the European market with a competitive product lineup including tractors, multipurpose carriers, and riding lawn mowers. Over the past three years, product sales in Europe have grown at an average annual rate of 21%. We aim to continuously strengthen brand power centered in Germany and grow into a top-tier brand in Europe comparable to North America within five years."

This content was produced with the assistance of AI translation services.