"Golden Holiday, Fruit and Meat Party" Emart's 'Dramatic Discounts on Promotional Items'

NH Nonghyup, Local Governments, and Handon Self-Help Fund Collaborate
Shine Muscat, Apples, Hongsi Persimmons Up to 50% Off
Grade 1 Handon Pork Including Samgyeopsal and Moksim Up to 40% Off with Handon Self-Help Fund
Samgyeopsal and Moksim Prices per 100g Over 1,000 Won Cheaper Than Last Year

An Emart employee is arranging Shine Muscat grapes on the fruit display.

[Asia Economy Reporter Yuri Kim] Emart announced on the 28th that it will hold a 'Fruit and Handon Day' event during the golden holiday from the 1st to the 3rd of next month, offering up to 50% discounts on fresh foods such as Shine Muscat, persimmons, gold kiwi, apples, pork belly, and pork neck.

Emart stated that it prepared this event at a special price in collaboration with Nonghyup, local governments, and the Handon Fund Management Committee to ease consumers' food burden amid recent increases in grocery prices.

At up to 60 stores, a tasting event will be held for popular seasonal fruits such as Shine Muscat, gold kiwi, apples, and figs in celebration of Fruit Day. Emart explained, "We expect many customers to visit stores during the holiday period, so we prepared a tasting event," adding, "We planned this in advance with Nonghyup and local governments to maximize the customer experience that offline stores provide."

The Fruit Day event products will be offered with different items each day during the three-day holiday. Customers can purchase at discounted prices when paying with event cards. On October 1st, Shine Muscat will be offered at a price 6,000 KRW lower than the regular price. Persimmons (pack) will be sold at a 50% discount when purchasing two or more. On the 2nd, gold kiwi and fresh apples will be offered, and on the 3rd, bananas and jujube cherry tomatoes will be available at up to 50% discounted prices. Compared to the same period last year (Saturday, October 2, 2021), gold kiwi and persimmons are about 50% cheaper, and Shine Muscat is about 30% cheaper. Emart said, "Despite the high inflation continuing since early this year, we prepared the event at a cheaper level than last year in collaboration with Nonghyup and local governments to reduce customers' grocery price burdens."

From the 1st to the 3rd of next month, the Handon Fund Management Committee and Emart will hold a Handon Day event. In this event, all first-grade Handon pork products (excluding branded, frozen, and Jeju region products) will be sold at up to 40% discount when purchased with event cards along with Shinsegae points accumulation. Domestic pork belly, pork neck, front leg, and hind leg cuts will be offered at prices 40% lower than regular prices. Pork belly and pork neck are priced at more than 1,000 KRW cheaper per 100g compared to the same period last year. Front leg cuts are also about 30% cheaper than the same period last year. Emart said, "For popular cuts like pork belly and pork neck, we secured about 20% more quantity than the sales volume of Handon Day in the first half of this year to provide benefits to more customers."

Choi Jin-il, Head of Grocery at Emart, said, "Even amid the continuous rise in grocery prices, we are striving to reduce the burden on customers' grocery bills by focusing on the essence of the large retail business," adding, "We hope families can enjoy delicious and abundant gatherings without price burdens through the Fruit Day and Handon Day events planned for the holiday."

This content was produced with the assistance of AI translation services.