Lotte Mart Offers Sandwich Discounts... "Targeting Lunchflation Demand"

Selling More Generous Yangjangpi for 9,800 Won

Customers are purchasing products at the ready-to-eat food (deli) corner of Lotte Mart Seoul Station branch in Seoul.

[Asia Economy Reporter Lim Chunhan] Amid the recent intensification of lunchflation (lunch + inflation), Lotte Mart announced on the 28th that it will offer discounts on two types of sandwiches.

From the 29th of this month to the 5th of next month, Lotte Mart will sell the Heavily Filled Ham & Cheese Sandwich and the Heavily Filled Egg Ham Sandwich at a 2,000 won discount, priced at 3,800 won. These products are characterized by having more than half of their volume filled with ingredients. To find the bread that best complements the fillings, the merchandiser (MD) and chef conducted taste tests over three months using various breads such as brioche, whole wheat, and milk bread. As a result, they chose the mild-flavored milk bread and added romaine, a leaf vegetable firmer than lettuce, to enhance the texture.

Following the Fully Loaded Sweet and Sour Pork and the Larger Spicy Fried Shrimp, a more generous Yangjangpi (cold mixed vegetables with meat) is also being introduced. It will be sold at 9,800 won after a 6,000 won discount for L.Point members from the regular price of 15,800 won. This product was developed by a Chinese cuisine chef with over 15 years of hotel experience, who created special soy sauce and mustard sauce to achieve an authentic Yangjangpi flavor. The amount of spicy stir-fried pork (gochujapchae) has been increased so that 3 to 4 people can eat without shortage. The gochujapchae used in the Yangjangpi is prepared directly in-store to enhance flavor and quantity while reducing costs.

A Lotte Mart representative said, “We plan to offer a variety of products at reasonable prices to expand choices and reduce dining-out expenses. We will continue to improve so that customers can be satisfied with both taste and quality.”

This content was produced with the assistance of AI translation services.