YouTuber ChamPD's 'Haegideuk Market'... Transaction Volume Surpasses 11 Billion KRW in Just One Year Since Launch

The growth trend of transaction volume in Haegideuk Market.

[Asia Economy Reporter Jeon Jinyoung] The small business win-win shopping mall "Haegideuk Market," operated by YouTuber ChamPD (Aju-ga TV), announced on the 27th that it has surpassed 180,000 subscribers and 11 billion KRW in transaction volume just 1 year and 2 months after its launch.

Haegideuk Market is a con-commerce (content + commerce) shopping mall where ChamPD selects and introduces the best products from those he personally tried while traveling across the country. ChamPD is a YouTuber with 1.12 million subscribers on the Aju-ga TV YouTube channel, introducing various side dishes. Responding to requests from subscribers to open a related shopping mall, he launched Haegideuk Market in July last year.

Haegideuk Market sells products from small business owners, who face distribution difficulties, to consumers at affordable prices. It also created sales channels for various inventory products such as oyster dumplings, tomahawk steak, and shrimp, which had sluggish sales due to export restrictions caused by COVID-19.

Achieving 11 billion KRW in transaction volume is a result reached six months after surpassing 5 billion KRW in February. In particular, products like "Baekpro Chadolbagi" (100% beef brisket) and "Handmade Kaljip Pork Ribs" are popular among single-person households and solo drinkers. In May, a product collaborated with the 60-year-old traditional century-old store "Samdae Incheon Gejang" recorded sales of 330 million KRW, 27 times the previous sales. Currently, Haegideuk Market collaborates with 154 small and medium-sized enterprises, listing 39 types and 424 products.

A representative of Haegideuk Market said, "The con-commerce sales structure, where products featured in YouTuber content can actually be purchased, combined with the win-win purpose of helping small business owners, created synergy that led to these sales results. Going forward, Haegideuk Market will strengthen its position as a customer-friendly shopping mall. In October, we plan to conduct an eco-friendly rice consumption campaign with Chungju City," they stated.

This content was produced with the assistance of AI translation services.