Mobile Index "Average Monthly Usage: KakaoTalk 12 Hours, Naver 9 Hours"

[Asia Economy Reporter Seungjin Lee] The average monthly usage time per person for the national messenger 'KakaoTalk' has exceeded 12 hours.

According to Mobile Index, a big data analysis platform, on the 27th, the number of KakaoTalk app users in August was 43.19 million, with the app being used for 26.74 days out of the month on average. The average monthly usage time per person for the KakaoTalk application was 12.28 hours.

Last month, the Naver app was used by 40.15 million people, with an average usage of 20.8 days and 9.05 hours.

In the domestic webtoon and web novel market, Naver significantly outpaced Kakao in the number of users, but the dependency between the two was found to be quite high.

The number of users for Naver Webtoon in August was 8.89 million, and Naver Series had 2.8 million users. The combined number of users for the two apps, after removing duplicates, was 9.92 million, meaning one in five people in the country used Naver's webtoon and web novel platforms.

The number of KakaoPage users in August was 4.64 million, and Kakao Webtoon had 1.71 million users. The combined number of users for these two apps, after removing duplicates, was 5.53 million.

Users who enjoy webtoons and web novels showed a high rate of using both Naver and Kakao apps together.

50.6% of Naver Series users also used KakaoPage, and 80.9% of Kakao Webtoon users also used Naver Webtoon.

In map and navigation apps, the number of users was higher for 'Naver Map,' but cross-users tended to use 'KakaoMap' more.

Last month, Naver Map had 21.29 million users, which was 11.79 million more than KakaoMap's 9.5 million users. Among them, 4.74 million people used both apps.

Looking at the average monthly app usage time of cross-users, Naver Map was used for 1.95 hours, and KakaoMap for 2 hours. The average monthly usage days were 8.87 days for Naver Map and 8.95 days for KakaoMap, showing slightly higher usage for KakaoMap.

This content was produced with the assistance of AI translation services.