Nongshim, 'Ramen King Kim Tongkkae'... "A Bowl of the Nutty Flavor of Gim and Tongkkae"

Nongshim, Ramen King Kim Tongkkae.
Photo by Nongshim

[Asia Economy Reporter Song Seung-yoon] Nongshim has launched a new product, "Ramyeon Wang Gim Tongkkae," characterized by its savory taste with seaweed and sesame seeds.

Ramyeon Wang Gim Tongkkae is a product with rich seaweed flakes and roasted sesame toppings, as well as seaweed extract powder, delivering excellent savory flavor and umami. The refreshing broth made from various seafood and vegetables is enhanced with stir-fried red pepper powder and Haneulcho chili for a spicy kick. It features non-fried dried noodles that provide a chewy and elastic texture.

Ramyeon Wang Gim Tongkkae is a prosumer product where consumers directly participated in the product planning, leading to its actual launch. Nongshim reflected the opinions of ramyeon enthusiasts to present a seaweed-based ramyeon that appeals to all ages and genders without preference. The broth emphasizes the unique savory flavor of seaweed while focusing on creating a new taste exclusive to Nongshim.

The deep flavor is based on a beef broth combined with various seafood and vegetable stocks, including anchovies and cod, to develop a refreshing broth that pairs well with the seaweed. The role of delivering a savory aroma is taken by sesame seeds and seasoned oil. The roasted sesame seeds are added separately along with seasoned oil made from chili oil to further enhance the savory flavor. The noodles are made from dried noodles to allow the broth, which could otherwise feel greasy, to be enjoyed more cleanly and lightly.

This content was produced with the assistance of AI translation services.