LG Household & Health Care Yusimol Launches Teeth Whitening Product 'Whitening Program'

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care’s British toothpaste brand ‘EUTHYMOL’ announced on the 22nd that it will launch a new teeth whitening product, the ‘EUTHYMOL Whitening Program.’

Founded in 1898 as a British oral care brand, EUTHYMOL was first introduced to the domestic market by LG Household & Health Care in March last year, and within just over a year, it sold more than 5 million units of a single item.

The core of the EUTHYMOL Whitening Program is a whitening functional technology approved by the Ministry of Food and Drug Safety. This product consists of a ‘Pink Whitening Booster’ and patches. According to EUTHYMOL, when the Pink Whitening Booster is applied to the teeth and then the patch is attached, the pink color gradually turns white over time. At this point, the teeth also whiten, and test results confirmed that the whitening effect is 67% better than applying the patch alone.

The whitening effect appears from the third day of use, and after five days, it was proven in human application tests that the teeth whiten by about two levels according to the ‘VitaShade’ tooth color standard chart.

With the original EUTHYMOL scent, it addresses the unpleasant feeling often pointed out as a drawback of existing teeth whitening products, and applies patented technology to reduce oral irritation, thereby also lessening gum irritation.

An LG Household & Health Care official said, “In a recent customer survey, the biggest concern after the easing of COVID-19 quarantine measures was ‘yellow teeth hidden by masks.’ Since white and clean teeth are an important standard of self-care for modern people, we will continue to release various EUTHYMOL lines to solve oral concerns.”

The EUTHYMOL Whitening Program will be available from the 1st of next month at Olive Young both online and offline, as well as at LG Household & Health Care’s premium brand official store ‘Million Beauty.’

This content was produced with the assistance of AI translation services.