Intent Marketing Solution 'ListeningMind' Series A Funding Secured

Shinhan Venture Investment and Daol Investment Participate
Expecting to Build Brand Fandom Through Customer Relationships

[Asia Economy Reporter Kwangho Lee] Ascent Korea, which provides the intent marketing solution based on search data, ‘Listening Mind Hubble,’ announced on the 21st that it has secured 3.5 billion KRW in Series A funding. This round included participation from Shinhan Venture Investment Co., Ltd. and Daol Investment Co., Ltd.

Ascent Korea is a company creating a new marketing movement in the domestic marketing industry, which has been overly dependent on advertising. Ascent Korea’s intent marketing strategy discovers customers’ hidden desires, needs, and concerns from search data and strengthens relationships with customers by providing differentiated brand experiences through content and services that can solve these issues, ultimately building brand fandom. Interest in intent marketing is rising as the efficiency of retargeting ads, which were recently used to achieve campaign results, is rapidly declining.

Launched on the 1st of this month, Listening Mind offers the ‘Intent Finder,’ which discovers keywords and topics containing consumer intent, and the ‘Path Finder’ function, which can track customers’ search paths. Through ‘Intent Finder,’ over 100 million domestic search terms are analyzed from six filters (topic, search intent, search volume, advertising competition, gender characteristics, age characteristics) to understand customers’ interests and questions from various perspectives. In ‘Path Finder,’ numerous customer languages and diverse insights can be confirmed through four filters (main topic, search intent, search exposure type, search user characteristics) along the customer’s search journey. Currently, Listening Mind has been adopted by leading domestic comprehensive advertising agencies such as Pentacle, BAT (B.A.T.), and Namuon, as well as global comprehensive brand agencies, executing marketing based on intent data.

Se-yong Park, CEO of Ascent Korea, said, “The philosophy of intent marketing can be summed up in one phrase: ‘Customer Ask, We Answer.’ The ability to engage in deep conversations with customers is the core of creating amazing customer experiences.” He added, “Like the Hubble Space Telescope, which discovered the amazing secrets of the universe, we hope that ‘Listening Mind,’ a new eye that can view the customer’s mind in high resolution, will help build true customer relationships and brand fandom.”

Ascent Korea plans to launch the New Persona feature, which automatically clusters consumers who searched specific keywords into personas by problem-solving tasks, and the Big Cluster feature, which extracts customer intent from all keywords before and after a specific keyword search, around mid-November.

Meanwhile, Ascent Korea was co-founded by CEO Se-yong Park and Director Ji-hoon Kim, who had marketing and digital experience at Cheil Worldwide, Lycos, and Nexon Japan in 2013.

This content was produced with the assistance of AI translation services.