CU, Keroro Bread Relaunched Exclusively... "Back After 16 Years"

180,000 Units Sold in One Week

Keroro Bread sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 21st that it will exclusively re-release Keroro Bread in the industry after 16 years.

The products being launched this time total six types. Starting with Keroro Mini Peanut Sand and Pururu Cream Busse, by the end of this month, Kururu Cheesecake, Dororo Caramel Scone, Giroro Castella, and Tamama Strawberry Sand will be introduced sequentially, two types each week.

These products contain a total of 82 types of Keroro character TibuTibu seals that evoke a collecting desire, included randomly. The stock quantity of Keroro Bread by store can be checked through the inventory inquiry menu of CU's membership application (app), Pocket CU. The two types of Keroro Bread that started first sales on the 14th sold 180,000 units within a week, showing a shortage phenomenon.

The reason CU is re-releasing Keroro Bread after 16 years is because the craze for character products continues mainly among the MZ generation (Millennials + Generation Z) this year. In fact, Cookie Run bread exceeded a cumulative sales volume of 14 million units last month, raising total bread sales by 33.5% compared to the previous month. The Doguri series also recorded cumulative sales of 2 million units in about a month.

A BGF Retail official said, “From Cookie Run bread to Keroro Bread, we have been continuously introducing differentiated character products targeting the sensibilities of the MZ generation, gaining great popularity,” and added, “We will continue to collaborate with not only the latest popular characters but also nostalgic retro characters to provide customers with new fun.”

This content was produced with the assistance of AI translation services.