Coupang Publishes 'Coupang Win-Win Report 2022'... Supported a Total of 973.2 Billion KRW Over the Past Two Years

Coupang Seller Small Business Share 76%
Coupang Eats Drives Average 77% Sales Increase in Traditional Markets

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 20th that it has published the 'Coupang Win-Win Report 2022,' which contains the results of win-win activities with small business owners during the COVID-19 era. This report organizes data on Coupang's co-growth achievements with small business partners who faced difficulties due to COVID-19.

Over the past two years, Coupang has signed win-win agreements with the Fair Trade Commission and small suppliers, supporting small business owners and micro-enterprises with a total of 973.2 billion KRW. The support programs included advertising and marketing cost support, early payment of transaction funds, loan support, and sales commission discounts, enabling small business owners to increase customer contact points at low costs and lay the foundation for growth. In the fourth quarter of last year, small business sellers accounted for 76% of the sellers trading on Coupang.

Since 2020, Coupang has partnered with local governments nationwide to hold regional win-win fairs, leading efforts to expand sales channels for local small business owners. The sales of small business owners who participated in last year's regional win-win fairs grew by an average of 177.2% compared to 2019. This growth rate is higher than the 97% sales growth rate of all small and medium-sized merchants on Coupang.

Additionally, the sales of over 300 franchise stores in 52 traditional markets nationwide participating in Coupang Eats' 'Traditional Market Revitalization' program increased by an average of 77% in December last year compared to the beginning of the year, with about 40 franchise stores recording annual sales exceeding 100 million KRW. Coupang's private brand has provided new customer contact opportunities for small manufacturers. The sales of small manufacturers collaborating with CPLB, Coupang's private brand specialized subsidiary, increased by 500% over the past three years. Notably, small manufacturers accounted for 80% of Coupang PB product sales, indicating a successful virtuous cycle of co-growth between Coupang and small manufacturers.

Park Dae-joon, head of Coupang's New Business Division, said, "Through this win-win report, we were able to specifically confirm how Coupang and small merchants overcame the COVID-19 period together and achieved remarkable results despite the difficult circumstances. Coupang will continue to expand investments and support for local small business partners."

This content was produced with the assistance of AI translation services.