Emons Targets MZ Customers with Customized Wardrobes and Dining Tables

Emons' custom wardrobe set.
[Photo by Emons]

[Asia Economy Reporter Kim Jong-hwa] Emons is expanding its touchpoints with MZ customers by strengthening its range of customized products such as custom wardrobes and dining tables.

At the recent 2022 Fall/Winter (F/W) new product launch, Emons enhanced its customization lineup by releasing a 'custom dining table' following the currently operated 'custom wardrobe.'

The custom wardrobe series was also selected as one of the Pinup Best 100 in the furniture and interior goods design category at the '2021 Pinup Design Awards.' The custom wardrobe series is a modular wardrobe line finished with an antibacterial (UV-ABD) functional coating, offering various modules such as tall wardrobes, two-drawer wardrobes, three-drawer wardrobes, integrated dressing tables, half wardrobes, and mirror cabinets. It also allows customers, especially those in their 20s and 30s, to freely choose door colors based on their preferences.

Even after long use, changing the color prevents boredom, and there is no worry about mismatching wardrobe colors with the interior of a new home after moving. As a made-to-order product tailored to customer needs, it features free color changes that can also transform the atmosphere inside the home.

The custom dining table offers three types of tabletops?round, oval, and square?and five colors: white, oyster, light gray, powder pink, and moss green. It also comes with three types of legs: white, dark gray, and chrome, allowing customers to select and decorate according to their desired design.

The tabletop uses a new material called 'Soft Healing Matte,' which is a matte-textured finish applied over HPM material recognized for its excellent stain resistance and heat resistance, providing a soft color feel. It features an anti-fingerprint function that prevents fingerprints from showing easily and a self-healing finish that restores minor scratches, making it easy to maintain.

Emons is conducting an 'Autumn Sale' at all Emons stores nationwide until the 31st of next month, offering up to 15% discounts on F/W new products such as sofas, dining tables, and beds. The first 500 customers who purchase over 3 million KRW will receive an Eco Comfort pillow as a gift.

This content was produced with the assistance of AI translation services.