Kia Achieves First Place in Indian Dealer Satisfaction for Two Consecutive Years

1st Place in Passenger Vehicle Category, 1st Place Overall Category

[Asia Economy Reporter Kiho Sung] Kia announced on the 20th that it achieved first place in the mass-produced passenger car (4W Mass) category and overall category for the second consecutive year in the '2022 Dealer Satisfaction Survey' hosted by the Federation of Automobile Dealers (FAD) in India.

The Federation of Automobile Dealers in India, together with the automotive consulting firm PremonAsia from France, conducts surveys targeting dealers to analyze what manufacturer support measures are important and effective for dealers. This survey was conducted online from the 1st to the 30th of last month and was evaluated based on valid responses from 1,905 dealers.

The survey targeted manufacturers' dealers in four categories: mass-produced and premium passenger cars, two-wheelers (2W), and commercial vehicles (CV). The survey items included nine areas: dealer satisfaction, marketing & sales, product & order & warranty period, service, management policy, parts, education, OEM support, sales support, and others.

Kia received a score of 871 points (out of 1000) in this survey, significantly exceeding the average dealer satisfaction score of 719 points, ranking first among mass-produced passenger car brands. Hyundai Motor Company ranked second with 830 points. Volvo (919 points) led the premium passenger car category, Honda (736 points) topped the two-wheeler category, and V Commercial Vehicles (832 points) ranked first in the commercial vehicle category.

Kia explained that it was able to achieve high satisfaction among local dealers through continuous and close communication with dealers, increased vehicle product competitiveness, and providing high-quality training to improve the capabilities of sales and service staff.

A Kia representative said, “We will listen to the voices of dealers and strive to reflect the requests of local customers.”

This content was produced with the assistance of AI translation services.