Emart Pre-Orders Natural Songi Mushrooms... "Maintaining Freshness Just Harvested"

Lowering Sales Prices by Minimizing Logistics Processes

Wild pine mushrooms sold at Emart.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 20th that it will conduct a pre-order sale of the premium mushroom variety, Jayeon Song-i (natural pine mushroom), from the 22nd to the 26th.

The sale price is 158,000 KRW for one box of 500g of Jayeon Song-i, and customers can receive the product on their preferred day and location between the 28th and 30th.

Jayeon Song-i is a mushroom that grows symbiotically on pine tree roots and has been highly valued since ancient times. Currently in season, the market price at the Yangyang public market in Gangwon Province on Friday the 17th is as high as 340,000 KRW per 1kg.

Based on years of accumulated experience in purchasing Jayeon Song-i, Emart introduced a pre-order sale with an improved delivery method for the first time this year, securing both quality and price. Until now, Emart sold the expensive Jayeon Song-i by holding inventory in stores like other fresh foods.

The pre-order method allows direct delivery from the processing site to customers, preserving the fresh quality and unique pine scent of freshly harvested Jayeon Song-i. It also minimizes complex logistics processes and reduces distribution costs, enabling a lower sale price.

An Emart official said, “Due to the high price, it has been quite difficult for general customers to purchase Jayeon Song-i,” adding, “With the introduction of pre-orders, we aim to offer reasonably priced, quality products to capture both freshness and popularization.”

This content was produced with the assistance of AI translation services.