Kooksoondang Participates in 'Rice Bucket Challenge' to Promote Rice Consumption

Donation to Hoengseong County to Support Flood Victims in Special Disaster Area Hoengseong after Rice Purchase

Kooksoondang CEO Bae Sang-min (right) is donating rice to Hoengseong County Governor Kim Myung-gi as part of the "Rice Bucket Challenge" to support flood-affected residents and is taking a commemorative photo.

[Asia Economy Reporter Eunmo Koo] Kooksoondang announced on the 19th that it has joined the rice-sharing public campaign "Rice Bucket Challenge" to promote rice consumption and support farmers, helping residents affected by flood damage in Hoengseong, which was declared a special disaster area due to heavy rains last summer.

As part of the Rice Bucket Challenge, Kooksoondang purchased 2 tons of Eosajinmi, a specialty rice from the Hoengseong region where its headquarters and brewery are located, and donated 1 ton of it to residents affected by the flood damage in Hoengseong. The donation event took place on the 16th at the Hoengseong County Office with the participation of Kim Myung-gi, the Hoengseong County Governor. The remaining 1 ton will be distributed to visitors through events at the Hoengseong Hanwoo Festival, which opens on the 30th of this month, to promote rice consumption.

The Rice Bucket Challenge is an event designed to encourage the consumption of domestic rice stock amid decreasing rice consumption and insufficient storage during the new rice harvest season. It is a public campaign to exhaust rice stock before October, the new rice shipment period, and to support farmers struggling with falling rice prices. The campaign is hosted by the Jungang Group and the National Agricultural Cooperative Federation, and is conducted in a relay format where participating companies nominate the next participant. Kooksoondang, participating in this challenge upon nomination by Daekyo Group, recommended Maeil Dairies as the next participant.

As a traditional liquor company, Kooksoondang brews Baekseju using Seolgengmi rice purchased through contract farming with local farmers, and annually releases "Cheotsul," a Makgeolli brewed with newly harvested rice, striving to offer quality liquor made from Korean rice. Kooksoondang plans to continue various activities such as developing products using domestic agricultural products to consistently promote Korean rice consumption and coexistence with farming communities.

This content was produced with the assistance of AI translation services.