Hyundai Motor Group Signs Business Agreement with Wavve for Vehicle OTT Content Partnership

Promoting Mutual Cooperation Using Vehicle Infotainment Systems

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group has strengthened its competitiveness in vehicle OTT content services in collaboration with the online video service Wavve.

On the 19th, Hyundai Motor Group announced that key officials including Choo Kyo-woong, Vice Chairman of Hyundai Motor Group, Kwon Hae-young, Executive Director of Hyundai Motor Group, Lee Tae-hyun, CEO of Wavve, and Choi So-jung, Head of Wavve Strategy Headquarters, attended a ceremony at Wavve headquarters located in Post Tower, Yeongdeungpo-gu, Seoul, to sign a Memorandum of Understanding (MOU) for mutual cooperation in vehicle OTT content service partnership.

This agreement was made in preparation for the anticipated growth of the connected car market, which will lead to increased demand for in-vehicle entertainment content. As vehicles transform from mere means of transportation into new spaces for personal leisure, the need for content consumable within vehicles is rising.

Under this agreement, the two companies plan to mutually cooperate in ▲building platforms for OTT service integration ▲operating and maintaining platform services ▲providing OTT content services ▲continuously discovering new content services. Through this, they aim to provide differentiated OTT content and create an ecosystem to strengthen the competitiveness of connected car services and renew passengers' mobility experiences.

Hyundai Motor Group will support technology development to integrate Wavve’s OTT content into the connected car infotainment platform. Without the need for separate external device connections, content viewing will be possible, and by integrating with vehicle functions, customer experience innovation will continue to make usage more convenient and easier for customers.

Additionally, through continuous wireless updates utilizing software technology, platform service operation and maintenance will be supported to promptly respond to customer demands.

Wavve will produce and supply OTT content while continuously discovering new content and services. It will also be responsible for planning and developing apps tailored to the automotive environment, providing a user experience suitable for cars and enabling convenient use on infotainment system screens so that Wavve streaming services can be enjoyed in Hyundai Motor Group’s connected cars.

Choo Kyo-woong, Vice Chairman of Hyundai Motor Group, said, “Through this MOU with Wavve, which leads the domestic OTT service industry, we expect to provide more diverse and rich content to customers using Hyundai Motor Group’s connected cars,” adding, “We will continue to strive to offer a higher level of mobility experience through various connected car technologies.”

Lee Tae-hyun, CEO of Wavve, said, “An era is coming where OTT, which can be conveniently used at home or outdoors, can now be freely enjoyed inside moving cars,” and added, “By cooperating with Hyundai Motor Group, we will provide fresh and surprising experiences to Wavve users.”

This content was produced with the assistance of AI translation services.