Shinsegae Food's 'Universe by Jayrilla' Wins Red Dot Award Main Prize

Universe by Jayrilla package design. Photo by Shinsegae Food

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 19th that its premium bakery brand 'Universe by J.Lilla' won the grand prize in the brand design category at the Red Dot Award.

The Red Dot Award is considered one of the world's top three design competitions alongside Germany's international design competition 'iF' and the United States' 'IDEA.' Every year, it evaluates excellence, creativity, and functionality in design to announce the best designs. Winners are selected in three categories: product design, brand and communication design, and concept design.

At this competition, Universe by J.Lilla received the grand prize in the brand design category for its unique brand identity, realized through a space that embodies the brand story of 'J.Lilla' from Mars introducing 'Mars bread' inspired by cosmic inspiration to Earthlings, and the concept of a 'universal futuristic bakery' never seen on Earth.

Regarding packaging, it received high evaluations for functionality and creativity by using a hexagon shape inspired by the interior structure of a spaceship and a colorful hologram representing galaxies. The vast universe and mysterious planets harmonizing with the space and packaging were also expressed through various colorful desserts, well capturing Universe by J.Lilla's design direction.

A Shinsegae Food official said, "Recently, brand identity has become an increasingly important factor in serving as a communication channel with consumers and forming brand loyal customers," adding, "We will continue to strive to convey the unique brand value of Universe by J.Lilla."

This content was produced with the assistance of AI translation services.