Selling 'BTS Hand Drip Coffee' at Hawaii Seven-Eleven... "First Export Outside PB"

Korea Seven Expands Export Hallyu Through Global Seven-Eleven Network
Exports 150,000 Boxes to Malaysia, Taiwan, and Hawaii
"Continuous Exchange Achievements with Global Seven-Eleven"

Exterior view of Seven-Eleven in Hawaii.

[Asia Economy Reporter Yuri Kim] Korea Seven is expanding its export routes through the global 7-Eleven network.

The convenience store 7-Eleven announced on the 19th that it exported 'BTS Hand Drip Coffee' through exchanges with Hawaii 7-Eleven. This is the first case of a general product, not a private brand (PB) product of 7-Eleven, entering the global 7-Eleven market.

Through this export, the BTS Hand Drip Coffee package design sold at Hawaii 7-Eleven features the idol group BTS, who are leading the global Korean Wave, and the company expects a positive response from local Hallyu fans.

Based on this achievement, 7-Eleven plans to actively discover and develop excellent domestic products and promote exchange activities introducing not only popular PB products but also leading domestic products to global 7-Eleven stores worldwide, including Hong Kong, Vietnam, and Taiwan.

Korea Seven began exporting the PB product 'Sindang-dong Tteokbokki' to Malaysia 7-Eleven at the end of 2015 and has exported a total of 150,000 boxes over 55 shipments to three countries, including Taiwan and Hawaii, to date.

Kim Jung-soo, Global Sourcing MD, said, "This export activity is the result of continuous exchanges with global 7-Eleven corporations and long-term mutual trend and market analysis. We will continue to promote Korea Seven worldwide and introduce excellent domestic companies and various products."

This content was produced with the assistance of AI translation services.