"E-Mart Peacock Evolves According to Preferences, Expands 'Protein and Vegan Products'"

Focus Shift from Convenience Foods to Dining Out and Health 'Trend Products'
Operating Over 80 Varieties Including Low Sugar, Low Fat, and Low Sodium
Protein Ice Cream and Vegan Kimchi Launch on the 24th
Gluten-Free Cookies Triple and Sugar-Free Snacks Increase by 25% This Month

Emart Peacock, Health Category Products.

[Asia Economy Reporter Yuri Kim] Large discount stores' private labels (PL) are reflecting increasingly segmented and premium customer preferences by strengthening products that consider health.

Emart Peacock announced on the 19th that it will launch new protein and vegan products, 'Peacock Protein Ice Cream' in vanilla and chocolate flavors, and 'Peacock Chosun Hotel Vegan Kimchi' on the 24th.

In the past, Emart Peacock mainly offered convenient home meals with high popular demand such as Korean, Chinese, Western, and snack foods. However, it is now focusing on developing products that reflect changing consumer culture, including high-quality dining menus like collaboration meal kits with famous restaurants, frozen desserts, small portions for one or two people, and air fryer-exclusive products. Since COVID-19, as more consumers emphasize health management and proper nutrition intake, the demand for consuming regular foods healthily has increased beyond just taking health functional foods, leading Peacock to strengthen related product development.

Starting with the organic line 'Peacock Organic' in 2018, Peacock has been expanding its health category products every year and currently operates over 80 products in various areas such as low sugar, low calorie, low sodium, low fat, and gluten-free.

The protein ice cream uses isolated milk protein extracted from milk, containing 38g of protein per container. It features alternative sweeteners like erythritol. Using domestic milk, natural vanilla concentrate, and cocoa powder, it offers a rich and savory taste. The vegan kimchi replaces animal-based ingredients like salted shrimp and anchovy sauce with vegetable broth and enzyme-treated stevia to create umami flavor and has received certification from the Korea Vegan Certification Institute. Additionally, Peacock introduced various health category products this year, including sugar-free ginger jelly (January), lactose-free milk (March), and gluten-free fruit jelly mix (July).

Alongside this, Peacock is also working on reducing sodium in its representative soup and stew categories, developing new products as low-sodium from the initial launch and starting the renewal process for existing products.

Meanwhile, Peacock's health category products are receiving positive responses from customers. A representative product, the 'gluten-free cookie,' which can replace refined flour, saw sales triple from January 1 to 15 compared to the same period last year. Sales of 'sugar-free chocolate and candy' for blood sugar management or ketogenic diets also grew by 25% during the same period.

Peacock plans to continue expanding its health category products to allow consumers to access healthy regular meals widely, thereby increasing customer satisfaction and targeting the growing market.

Kim Jinbeom, head of Emart Peacock's development team, said, "As health management becomes a daily routine regardless of age or gender, the number of consumers trying to maintain healthy ingredients and diets is increasing," adding, "Peacock will strive to establish itself as a trendy brand that evolves rapidly according to changing food culture."

This content was produced with the assistance of AI translation services.