"This Fall, How About Visiting Department Stores and Shopping Malls for Exhibitions?"
IFC Mall, MPX Gallery 1st Anniversary 'Disney Art Collection' Opens
New Media Art Exhibitions 'TAMEBOW' and 'Magic Shot' Also Featured
[Asia Economy Reporter Yuri Kim] Autumn is the perfect season to enjoy cultural activities. With the endemic phase (periodic outbreaks of infectious diseases), the distribution industry is focusing on offline cultural marketing targeting MZ generation (Millennials + Generation Z) customers. In particular, department stores and complex shopping malls are hosting various types of exhibitions not only for shopping but also for experiencing art and culture.
According to the distribution industry on the 18th, IFC Mall is holding a global limited art collection featuring Disney, Pixar, Marvel, and Star Wars until the 31st of next month to celebrate the first anniversary of the MPX Gallery opening. Visitors can enjoy everything from the MPX Signature Collection featuring various Disney characters to a wide range of Marvel artworks that captivate audiences worldwide. All works are produced exclusively as global limited editions with Masterpiece, the ultra-premium glass frame by Corning Inc. in the U.S., and are being sold in limited quantities.
Last year, the 'Disney Art Collection' held alongside the opening of MPX Gallery rekindled nostalgic beloved characters for adults and offered new enjoyment for children, receiving enthusiastic responses from consumers at the time. The newly opened 'Disney Art Collection' offers free admission, allowing visitors to appreciate over 300 displayed works and acquire limited edition pieces.
Visitors are enjoying the artworks at the Lotte Department Store Jamsil Branch New Media Special Exhibition 'TAMEBOW'.
View original imageLotte Department Store is hosting a special new media exhibition titled 'TAMEBOW' at the Lotte Gallery Art Hall in Jamsil Branch until the 3rd of next month. New media art expands artistic expression to new technological tools such as TVs, computers, mobile phones, and software. This exhibition features eight artists currently gaining attention in new media art collaborating with Lotte Gallery, focusing on the theme of humans seeking 'natural artificiality' amid chaos and ambiguity as the identity of the era. Eighteen works across various themes including painting, installation, video, and performance are on display. New media art uses media familiar to the MZ generation while providing fresh experiences, gaining great popularity among young customers.
Shinsegae Department Store Centum City Branch is holding a pop-up exhibition on the first floor of the West Building until the 30th of this month in collaboration with Walking House New York. Walking House New York is a cultural and artistic planning company that introduces and exhibits artworks rarely seen in Korea. The pop-up exhibition features several artists including Alita Andre, William Bill Olexa, Timothy Schmitz, and Joy Widener. Notably, artist Jung Eun-hye, who appeared as Young-hee, the sister of actress Han Ji-min in the drama 'Our Blues' and resonated with many viewers, is the only domestic artist participating. Alita Andre is the youngest artist who gained attention by selling all her exhibited works within seven days of opening at the New York Chelsea Gallery at age four. Joy Widener is known for being a self-taught artist with a particular interest in date and calendar pattern calculations. Other works by the participating artists can be viewed at Walking House New York’s Busan branch.
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Shinsegae Department Store Centum City Branch, Walking House New York Pop-up Exhibition.
View original imageThe Hyundai Seoul is holding a fashion photography exhibition titled 'Magic Shot Exhibition' at ALT.1, the complex cultural space on the 6th floor of The Hyundai Seoul, until the 25th of this month. The exhibition showcases over 100 works including photographs and videos by 48 famous contemporary fashion photographers such as Peter Lindbergh Paolo, Robersy, Nick Knight, and Eric Madigan Heck, who are considered among the world’s top three photographers. Visitors can enjoy the magical moments of fashion photography in a surreal space divided into four sections. Various works including photo zones, media art, and large posters delight the eyes of viewers. Eco-friendly material goods are also sold alongside the exhibition.
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