Cashwalk Mental Care Service 'Maeumchaenggim' Surpasses 5 Million Cumulative Plays
[Asia Economy Reporter Kim Bo-kyung] The mobile mental care service 'Ma-eumchaenggim' has recorded a cumulative 5 million plays within one year of its launch.
Ma-eumchaenggim is a new mental care service introduced last July on the health management application 'Cashwalk' (operated by Nudge Healthcare). It focuses on securing high-quality sound content based on consultations with psychiatric specialists and enhancing user convenience through the Cashwalk app to help stabilize the mind.
The 'Creator Sound' feature, launched in June, recorded 2.3 million plays within three months, achieving the highest cumulative play count among the main features. Creator Sound allows professional creators to open channels directly on the Ma-eumchaenggim service and provide sound content.
Soundtracks produced directly by Nudge Healthcare also recorded high play counts, such as 'Pleasant Walking' with 200,000 plays, 'Relieving Stress through Meditation' with 180,000 plays, and 'Sleep Sounds for a Comfortable Bedroom' with 150,000 plays.
The Ma-eumchaenggim service offers various sound content including meditation, stories, and music. Cashwalk users can listen to over 700 high-quality soundtracks for free on the Ma-eumchaenggim service.
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Na Seung-gyun, CEO of Nudge Healthcare, stated, "We plan to further advance the mobile mental care service that helps manage mental health by reflecting the preferences of 18 million Cashwalk users."
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