LG Uplus 'Yudok' Subscription Offers Chance to Visit Disneyland... Prize Event

LG Uplus model is notably introducing the event. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 16th that it will hold an event offering abundant prizes, including overseas travel tickets to Disneyland, for customers subscribed to the subscription platform ‘Yudok’ until the 13th of next month.

Launched in July this year, Yudok (Uplus+ Subscription) is a new concept subscription platform that allows customers to select and subscribe only to the services they want according to their lifestyle, making it affordable and convenient to use. When combining two or more products, the discount rate increases up to 50%, and the service subscription and cancellation are simple and easy.

First, customers who newly subscribe to the Disney+ online video service (OTT) product on Yudok and select the most anticipated new Disney+ content will be entered into a draw to win an overseas travel ticket to Hong Kong, including a visit to Disneyland (worth approximately 2.5 million KRW) for 10 people. The travel ticket includes airfare, hotel accommodation, and Disneyland sightseeing, and can be used freely until the end of the year.

In addition to the overseas travel tickets, abundant prizes such as Disney character soul mood lamps (100 people), Winnie the Pooh toasters (100 people), Winnie the Pooh waffle and sandwich makers (100 people), and Piglet wall clocks (100 people) will be given away.

New subscribers to Yudok or those who subscribe to new products within Yudok will be entered into a draw to win LG Gram 17 laptops (3 people), Titleist golf caddy bags (5 people), Villeroy & Boch Audun dish sets (10 people), Staub round cocotte pots (20 people), GS25 gift cards worth 20,000 KRW (500 people), and a set of ‘Paul Bassett Lungo (small) + Cafe Latte (small) + Milk Cream Roll (slice)’ (500 people).

Detailed event information can be found on the official LG Uplus website and the event page on the Yudok website.

Since the launch of Yudok, LG Uplus has expanded partnerships over two months with companies such as Paul Bassett (gift cards), My Chef (meal kits), The Fair Golf (golf apparel rental), Aging Ground (steak camping sets), and Legoland (annual passes). Analysis of Yudok subscribers showed a high proportion of people in their 20s and 30s and single- or two-person households. The most popular services were OTT platforms like Netflix, YouTube Premium, TVING, Disney+, and lifestyle convenience services such as Yogiyo, GS25, and Olive Young.

Kwon Ah-young, head of the Mobile IMC Team at LG Uplus, said, “We thoroughly analyzed customers’ diverse needs and lifestyles before launching, and inquiries about Yudok entry from various companies across the subscription industry, including beauty, health, education, gaming, and automotive sectors, are continuously increasing. We will continue to expand the lineup so that customers can enjoy more diverse services and benefits and strive to provide differentiated subscription experiences.”

This content was produced with the assistance of AI translation services.