Targeting iPhone 14 SIM-Free Demand... KT M Mobile Launches 'Pre-Bookmark' Promotion

Image for the I’m 14 event. Photo by KT M Mobile

[Asia Economy Reporter Oh Su-yeon] KT M Mobile announced on the 16th that it will hold a pre-booking promotion for i’M14 (iPhone14+M Mobile) until the 30th, in line with Apple’s launch of its flagship smartphone iPhone14 series in the second half of the year.

Apple unveiled the iPhone14 series, Apple Watch, AirPods, and other new products on the 7th (local time). Since the release of the iPhone XS in 2018, Apple’s iPhone series has supported both physical SIM and eSIM. The newly released iPhone14 also offers eSIM service.

Since eSIM service became commercially available on domestic smartphones from the 1st, it is expected that consumers looking for unlocked models supporting eSIM and affordable budget phone plans will increase. As budget phone plans are less expensive compared to mobile carrier plans, the combination of iPhone14 unlocked models and budget phone eSIM plans is anticipated to be a reasonable choice for cost-conscious consumers.

In June this year, KT M Mobile partnered with Lotte Hi-Mart and Willis, official Apple resellers, to enable one-stop purchase of iPhone unlocked models and budget phone SIM cards. Customers can easily save on communication costs by purchasing iPhone14 unlocked devices from these partners and combining them with affordable budget phone plans.

KT M Mobile’s no-contract plans range from ultra-budget plans such as ▲Super Budget Plan (KRW 5,500/month) ▲Shinhan All-You-Can-Use 7GB+ (KRW 17,500/month) ▲Shinhan All-You-Can-Use 11GB+ (KRW 33,900/month) to various 5G plans.

KT M Mobile is running the pre-booking promotion until the 30th to coincide with Apple’s iPhone14 launch. Customers can easily apply through the KT M Mobile Direct Mall. Among customers who subscribe to plans costing KRW 5,000 or more per month, 500 will be selected by lottery to receive a KRW 50,000 Emart gift certificate. Additionally, a September limited promotion offers up to KRW 90,000 in gift certificates and discount coupons, allowing iPhone14 unlocked model lottery winners to receive benefits totaling up to KRW 140,000.

Jeon Seung-bae, Head of Business Operations at KT M Mobile, said, “We are conducting the i’M14 promotion, which offers customers benefits worth up to KRW 140,000 in conjunction with the iPhone14 launch,” adding, “We will continue to expand various promotions to provide more benefits to our customers.”

This content was produced with the assistance of AI translation services.