"Meaningful Stay" Chosun Hotel & Resort Announces ESG Vision

Establishment of 9 Key Focus Tasks Led by ESG Promotion Committee, Expanded Implementation Across All Business Sites
Launch of ESG Theme Package for Value-Based Travel... Digital Challenge Campaign

Chosun Hotel & Resort, ESG Theme Package 'Meaningful Stay'.

Chosun Hotel & Resort is embarking on full-scale ESG (Environmental, Social, and Governance) management practices together with its customers.

On the 15th, Chosun Hotel & Resort announced that it will transform into a sustainable hotel through the proclamation of its ESG vision called "Mindful Stay," aiming to enable customers, employees, partners, and local communities to continue sustainable travel.

Earlier this year, Chosun Hotel established an ESG Promotion Committee to build a full-fledged ESG management system. Based on three main strategies?'Waste Minus,' which focuses on reducing resource usage and waste emissions for environmental friendliness; 'Net Zero,' which involves energy-saving activities to reduce carbon emissions; and 'Value Plus,' which proposes value-driven travel for local communities and customers?the company set nine key tasks to achieve by 2030.

As part of the Waste Minus initiative, the company set internal goals such as reducing waste volume by 30% across all business sites and developing 30 resource circulation items. By the end of this year, single-use amenities provided in guest rooms at all business sites will be eliminated, replaced with bulk and eco-certified amenities and label-free bottled water. Registration cards used for customer check-in will be digitized using tablet PCs to reduce paper usage.

Additionally, the company will lead efforts in upcycling waste cooking oil and general waste, as well as producing goods using discarded linens. Starting from the first half of next year, Chosun Hotel & Resort plans to introduce goods made from recycled fabric extracted from label-free water bottles used in the hotels.

For the Net Zero activities aimed at reducing carbon emissions by 30%, the company is expanding electric vehicle charging stations, continuously managing energy consumption, and maintaining a green card policy to reduce greenhouse gas emissions. Following the acquisition of the carbon footprint certification?the first in the hotel industry?Chosun Hotel & Resort plans to expand eco-friendly building certifications for new business sites. The company also has plans to reduce water usage by 20%, encouraging customers and employees to participate in these efforts.

Through the Value Plus activities for local communities and customers, the company is restructuring its existing social contribution activities from management-level CSR efforts to expanding value consumption travel products, increasing the sourcing rate of local and eco-friendly products. This aims to propose meaningful travel experiences to customers and create journeys together. Under the common theme of Mindful Stay, Chosun Hotel & Resort will offer ESG packages at each hotel from today until December 31.

Guests staying at Chosun Palace Seoul Gangnam will receive a reusable travel bag from Chosun Palace, while The Westin Chosun Seoul offers an upcycled passport case from the brand Nugak and vegan sandwiches from Chosun Deli depending on the room type. The Westin Chosun Busan provides a vegan sandwich set from Okims along with a wine carrier from the ocean upcycling brand Sail Up as common benefits.

At Grand Josun Busan, guests will receive gifts consisting of eco-friendly items from Aromatica, such as bamboo toothbrushes and zero-waste soap bars, while Grand Josun Jeju offers participation tickets for the Grand Joy wellness program and a set of two reusable cups from Chosun Deli as gifts. The package also includes carrot bingsu made from carrots grown in Gujwa-eup, Jeju.

Additionally, all hotels under Chosun Hotel & Resort, including Gravity, L’Escape, and Four Points by Sheraton Chosun Seoul Station and Myeongdong, have collectively launched the ESG-themed package "Mindful Stay." To commemorate this, a time sale event will be held from 2 p.m. on the 15th until the 18th, lasting 72 hours.

Meanwhile, starting from the 16th, every Friday will be designated as a plastic-free day to encourage employee participation. Customers who take certification photos and upload them with designated hashtags on the official Instagram will be entered into a draw to win prizes such as a 700,000 KRW integrated accommodation voucher for Chosun Hotel & Resort.

Han Chaeyang, CEO of Chosun Hotel & Resort, stated, "As a leading company in the hotel industry proposing rest for customers, we will take responsibility and work together with customers, employees, local communities, and nature to create a sustainable journey."

This content was produced with the assistance of AI translation services.