hy, Baskin-Robbins & Dunkin Collaboration Commemorative Giveaway Event 진행
[Asia Economy Reporter Song Seung-yoon] Distribution specialist company hy announced on the 16th that it will hold a prize event for new subscription delivery customers.
First, customers who choose one product from Yakult O Haru Vegetable or Pronik and apply for subscription delivery will receive a Baskin-Robbins single regular ice cream gifticon. The event runs from today until the 7th of next month, and among the applicants, instant draws will award Baskin-Robbins ice cream cakes (50 people), variety packs (100 people), and pint ice creams (300 people).
This event was planned to commemorate the collaboration between hy, Baskin-Robbins, and Dunkin. This month, hy collaborated with these companies using the Yakult brand. With Baskin-Robbins, they introduced Yakult sherbet and blast, and with Dunkin, they launched Yakult Coolata together.
An hy official said, "This collaboration is significant as the top companies in each industry came together to reinterpret the half-century history of the Yakult brand," adding, "We plan to continue various marketing and events to provide customers with new experiences and enjoyment."
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Meanwhile, hy continues to hold collaboration events using the Yakult brand this year. In April, they partnered with the children's SPA brand Wrapping Child to release five types of Yakult T-shirts.
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