LG Electronics Launches Season 2 of 'ThinQ Escape Room Cafe'

Experience Key Features of 'LG ThinQ App' Through Games
Operating for 7 Weeks from the 23rd at Gangnam's 'Ilsangbi Ilsangui Teum'

'ThinQ Escape Room Cafe' Season 2 Poster. [Photo by LG Electronics]

[Asia Economy Reporter Han Yeju] LG Electronics announced on the 15th that it will hold season 2 of the 'ThinQ Escape Room Cafe.'

The 'ThinQ Escape Room Cafe' is a complex cultural experience space that combines the main functions of the smart home platform 'LG ThinQ' with the concept of an escape room game. ThinQ Escape Room Cafe season 2 will operate for seven weeks starting from the 23rd at 'Ilsangbi Ilsangui Teum' located near Gangnam Station in Seoul.

During this period, visitors can directly experience the LG ThinQ app and also preview new products to be released in the future. LG Electronics will introduce the 'LG DIOS Objet Collection MoodUp' refrigerator for the first time in Korea. This product allows users to change the refrigerator's color through the LG ThinQ app.

This ThinQ Escape Room Cafe is composed of themed spaces such as apartments, one-room studios, countryside houses, and newlywed homes. Customers use the LG ThinQ app in each themed space to control various home appliances and Internet of Things (IoT) devices or use various services to obtain hidden clues. Using these clues, they must complete the given missions within a limited time. While enjoying the escape room game, customers can naturally and enjoyably experience the easy and convenient functions of the LG ThinQ app and differentiated home appliances. Customers participating in the ThinQ Escape Room Cafe will receive a 'ThinQ Bracelet' made by upcycling recycled plastic extracted from discarded home appliances.

LG Electronics has also prepared a space introducing the eco-friendly functions of the LG ThinQ app, such as resource circulation activities, energy monitoring, and the UP Appliance Center. Additionally, an intro mission for the ThinQ Escape Room Cafe will be held using the spaces on each floor for all customers visiting Ilsangbi Ilsangui Teum.

Customers wishing to experience the ThinQ Escape Room Cafe can apply from the 16th on the event page within the LG Electronics website. Weekday reservations will be operated on a first-come, first-served basis, while weekend participants will be selected through a lottery.

Jang Jinhyeok, Executive Vice President and Head of the Korea Marketing Communication Group at LG Electronics, said, "We will continue to create opportunities to actively communicate with many customers, including Gen Z, by emphasizing the hyper-connected and eco-friendly customer experience of the LG ThinQ app."

This content was produced with the assistance of AI translation services.