Galaxy A Series Camera 'Fun Mode' Usage Surpasses 2.5 Billion Times...Global Popularity
Local specialized AR lens equipped in the Camera FUN mode of the Galaxy A series in India. Photo by Samsung Electronics
View original image[Asia Economy Reporter Oh Su-yeon] Samsung Electronics announced on the 14th that the 'FUN mode' installed in the Galaxy A series cameras has gained great popularity among users worldwide, with over 2.5 billion uses globally. Introduced last year, the 'FUN mode' is a feature that incorporates Snap's AR Lens technology into the default camera of the Galaxy A series.
Galaxy A series users can apply playful and creative lenses in the default camera app's 'FUN mode' to turn their everyday moments into fun and unique content, which they can share with friends or post on social media. Samsung Electronics first equipped this feature in the model launched in India in 2021, and has since expanded its release to Germany, Mexico, Brazil, Indonesia, the Philippines, and other countries, continuously updating AR lenses tailored to each region.
In Korea, this feature is installed on the Galaxy A53, A33, Galaxy Quantum3 (exclusive to SKT), Galaxy Jump2 (exclusive to KT), and Galaxy Buddy2 (exclusive to LGU+). Galaxy S and Z series users can enjoy this feature through the Snapchat app. Users of these models can take more impressive and high-quality photos by utilizing various functions such as better resolution, Super Night, and Smooth Zoom.
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Ben Schwerin, Snap's Executive Vice President of Content and Partnerships, said, "We are very pleased to integrate Snapchat's innovative features into Galaxy cameras to provide an engaging augmented reality experience to Galaxy users worldwide." Chae Won-cheol, Vice President and Head of Experience Planning Team at Samsung Electronics MX Division, said, "Through our partnership with the creative augmented reality platform company Snap, we will provide the best Galaxy camera experience to even more users in the future."
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