Ottogi Launches 'Jeju Ddotddot Ramen'... Collaboration with Jeju Restaurant Geumak Ddotddot Ramen

Jeju-Exclusive Product Launching, Pre-Released via Wadiz Funding on the 17th

[Asia Economy Reporter Eunmo Koo] Ottogi announced on the 14th that it will launch ‘Jeju Ddotddot Ramen,’ a collaboration with the Jeju local restaurant ‘Geumak Ddotddot Ramen.’

Geumak Ddotddot Ramen opened last year through the regional economy revitalization project ‘Jeju Geumak Village’ featured on a TV entertainment program. It established itself as a popular restaurant with lines by promoting ‘Ddotddot Ramen,’ which uses ‘Jin Ramen Spicy’ as its base.

In response, Ottogi partnered with Geumak Ddotddot Ramen to develop the new product Jeju Ddotddot Ramen, exclusively for the Jeju region. The strategy is to capture consumer demand for travel souvenirs by offering a product using special ingredients unique to Jeju, in line with the recent increase in Jeju travel demand.

Jeju Ddotddot Ramen is a product that combines the spicy and rich Jin Ramen with the recipe of Geumak Ddotddot Ramen, embodying the ‘bejigeunhan’ (a deep, umami flavor as if meat has been simmered thoroughly) taste characteristic of Jeju’s local cuisine. The secret seasoning sauce of Ddotddot Ramen was recreated by frying green onions in oil, then stir-frying soybean paste and red pepper powder. It is notable that a differentiated liquid soup was developed by mixing this with Jin Ramen’s powdered soup.

The product also carries the meaning of coexistence with local farms. It includes large freeze-dried garlic blocks made from garlic grown in Daejeong-eup, Seogwipo-si, Jeju, and a separate garnish soup generously containing flakes made from Jeju pork and dried green onions. Notably, it uses pork hind leg meat to help the domestic pig farming industry, which faces difficulties due to the accumulation of less-preferred parts by consumers.

Jeju Ddotddot Ramen will be pre-released on the crowdfunding platform ‘Wadiz’ before its official launch. Ottogi plans to offer various events and bundle product discounts during the main funding period from the 17th to the 28th. After the funding ends, it will be available for purchase at offline stores in Jeju, including traditional markets and souvenir shops, as well as Ottogi’s own online mall, ‘Ottogi Mall.’

An Ottogi representative said, “We launched this new ramen product reproducing the recipe of a local restaurant targeting the increasing number of Jeju tourists due to the spread of travel culture. We hope consumers enjoy Jeju’s bejigeunhan flavor through ‘Jeju Ddotddot Ramen,’ which combines rich broth, pungent garlic taste, and abundant garnishes.”

This content was produced with the assistance of AI translation services.