[Global Mega Hit Item] Gude, Korean Artisan Craftsmanship Gains Popularity Overseas... "Bag Carried by First Lady Kim Jung-sook"

Beautiful Design and High Quality
Popular Among Famous Influencers
Overseas Sales Account for Up to 70%

Gu Ji-hye, CEO of Good.

[Asia Economy Reporter Lim Chun-han] "Overseas famous influencers also favor Gude's products, and the overseas sales ratio reaches up to 70%, showing a very positive response."

Gu Ji-hye, CEO of Gude, said in an interview with Asia Economy on the 14th, "Gude is a brand that aims to offer beautiful designs and high-quality products at reasonable prices," adding, "Since being selected for Vanguard, a new brand development project hosted by the global luxury platform Net-a-Porter, we have received a flood of inquiries from prestigious overseas department stores, select shops, and online stores, and currently operate dozens of offline stores."

CEO Gu is a veteran fashion accessory designer with over 15 years of experience at national brands such as Guho and Le Beige under Samsung C&T Fashion Division. She developed a desire to create her own bag brand and in 2016, she built her own mall (D2C) through the global e-commerce platform Cafe24 and started her business in earnest.

Gude's signature product is the Love Bag, which is convex on both sides. CEO Gu explained, "At first, I didn't like the design, so I folded and transformed it in various ways until it became the current Love Bag," adding, "I named it Love Bag hoping it would be loved by many people." The Milky Bag and Demi Lun Bag, inspired by a milk carton and crescent shape respectively, and the Edge Bag, which was carried by Kim Jung-sook, the wife of former President Moon Jae-in, at official events, are also steady sellers.

CEO Gu emphasized, "Gude sources high-quality Italian cowhide and produces bags with the craftsmanship of Korean artisans," adding, "We implement colors and crocodile and lizard patterns that cannot be seen in Korea, and also sell candy straps made of Formica material in chain shapes that match the bags, which has earned us much love."

Following bags, Gude is expanding its product line to everyday wear. CEO Gu expressed her ambition, saying, "I want to let many people know about Gude's everyday wear products as much as the bags," and "I am also preparing to launch a second brand following Gude and want to launch it impressively."

This content was produced with the assistance of AI translation services.