Lotte Hotel Signs Business Agreement with Alpensia to Revitalize Tourism Industry

Cooperation in Joint Marketing of Winter Leisure Products and More

An Se-jin, CEO of Lotte Hotel, and Bang Gyu-sik, CEO of Alpensia, are posing for a commemorative photo.

[Asia Economy Reporter Jeon Jinyoung] Lotte Hotel announced on the 14th that it has signed a Memorandum of Understanding (MOU) with Alpensia Resort to revitalize the tourism industry.

The signing ceremony, held on the 13th at the InterContinental Alpensia Pyeongchang Resort Hotel, was attended by executives and employees from both companies, including An Sejin, CEO of Lotte Hotel, and Bang Gyusik, CEO of Alpensia Resort.

This agreement focuses on ▲joint development and marketing of winter leisure products linked with Lotte Arai Resort ▲collaboration to build regional tourism infrastructure ▲sharing know-how in the hotel and tourism industry, aiming to devise measures to revitalize the previously stagnant tourism sector.

Both companies will first develop special products for members and employees and provide discounts on room and facility usage. Among the 32 domestic and international branches operated by Lotte Hotel, 18 branches are included: Lotte Arai Resort, Signiel (Seoul and Busan), Lotte Hotel (Seoul, World, Jeju, Ulsan, Busan), Lotte City Hotel (Mapo, Gimpo, Jeju, Daejeon, Guro, Ulsan, Myeongdong), and L7 Hotel (Myeongdong, Gangnam, Hongdae). The linked Alpensia Resort, located in Daegwallyeong, offers various leisure accommodations including three hotels including the InterContinental Hotel, a resort, ski slopes, a water park, and two golf clubs.

CEO An said, “It is very meaningful that Lotte Hotel, the largest hotel group in Korea, and Alpensia, the best resort area in Gangwon Province, have laid the foundation for the development of the tourism industry together,” adding, “We will create new customer experiences through active cooperation.”

This content was produced with the assistance of AI translation services.