Yoon Sang-hyun Emphasizes 'Metaverse Utilization' for the Development of Traditional Tea Culture

Academic Symposium Held at the National Assembly on the 13th
"If IT Technology is Combined with Tea Culture, It Could Become a World Leader"

Yoon Sang-hyun, a member of the People Power Party, is delivering the opening remarks at a National Assembly academic symposium on the 13th, themed "Utilizing the Metaverse for the Development of Tea Culture from the Perspective of the Re-advancement of the Korean Wave." (Photo by Office of Yoon Sang-hyun)

[Asia Economy Reporter Kum Bo-ryeong] Yoon Sang-hyun, a four-term senior member of the People Power Party, emphasized the need to utilize the metaverse for the development of "Korea's tea (cha) culture."

On the morning of the 13th, Rep. Yoon held a National Assembly academic symposium on the theme of "Utilizing the Metaverse for the Development of Tea Culture from the Perspective of the Korean Wave's Rebound" at the National Assembly.

In his opening remarks, Rep. Yoon stated, "The metaverse can provide opportunities to communicate more safely and enjoyably in the COVID-19 pandemic environment," adding, "If we combine the world's best IT technology we possess with traditional tea culture, Korea's tea culture can advance to world-class status."

Goseong-bae, President of the Korea Tea Culture Association, said in his greeting, "If avatars that traverse between the real and virtual worlds carry Korean tea around the globe, our tea can have a significant impact on the world's economic, social, and cultural activities."

Professor Choi Seok-man, who gave the keynote presentation and specializes in e-sports at Midwest University in the United States, said, "The culture of drinking tea has existed as part of our ancestors' daily lives since ancient times," and added, "If we can build an 'experiential tea culture' metaverse centered on content such as tea-related movies, dramas, games, and characters, we can diversify the forward and backward linkage industries and revenue structures related to tea."

In response, Rep. Yoon said, "If we expand tea culture spatially and temporally based on the metaverse, a virtual reality connected to reality, we can form a tea culture that suits the tastes of the MZ generation and widely promote Korean tea as the world's best beyond the Korean Wave into a new Korean Wave," adding, "To build a metaverse related to tea culture, I will take the lead in all support together with the government, industry, academia, and private organizations so that tea culture content can be creatively produced from various perspectives."

This content was produced with the assistance of AI translation services.