"Create Precious Memories with Your Pets" Lotte Department Store Pet Photo Shoot Event

Promotional image with a photo shoot concept collaborated with 'Vogue Korea' by the official 'Pet Friendly Ambassadors' of Lotte Department Store, the couple Kim Mu-yeol and Yoon Seung-ah. (Photo by Lotte Department Store)

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 14th that it has prepared an event where customers can participate with their pets as the third installment of the 'Make Over' project, which reminds people of the importance of family.

Through this event, Lotte Department Store will not only propose 'Petmily (Pet + Family) Look' styling but also offer customers precious memories with their pets and actively promote the adoption of abandoned dogs.

From the 16th to the 29th of this month, Lotte Department Store will select a total of 25 teams from customers who apply through the mobile application (app) and website, supporting pet owners and their pets to take photos in a fashion pictorial concept. Not only dogs and cats but also pet birds, pet turtles, and any other pets can participate. Lotte Department Store plans to provide fashion suitable for each team along with hair, makeup, and styling services for the pet owners. The final 25 teams participating in the third project will be announced on the Lotte Department Store app on the 30th of this month, and after the pictorial shoot in October, a photobook will be published.

Additionally, Lotte Department Store has selected actor couple Kim Muyeol and Yoon Seunga, known as a representative 'multi-dog family' in the entertainment industry, as Lotte Department Store's first official 'Pet Family Ambassadors.' Starting with this project, the couple will participate in pet-related events held by Lotte Department Store for the next year and play a role in promoting them widely. Together with Lotte Department Store, the couple will accumulate 1,000 KRW per application submitted for the project and jointly donate the amount to the Animal Freedom Union to support abandoned dogs.

An abandoned dog adoption campaign will also be conducted. Four abandoned dogs rescued by the Animal Freedom Union will be selected, given baths and grooming, and then have profile photos taken after their makeover. The newly taken profile photos will be actively used to promote adoption. The final adoptive families will receive a 'Sonocam Pet Suite Room 1-night voucher' to enjoy a hotel stay with their pets and a 'health check-up voucher' usable at the resort's animal hospital.

Kim Jihyun, Head of Marketing and Communication, said, "This project is a very meaningful event that goes beyond simple styling proposals to provide precious memories in customers' lives," adding, "Especially, starting with this event with pets, we will strive to continuously expand Lotte Department Store's unique pet-friendly content."

This content was produced with the assistance of AI translation services.