Samsung Bespoke Wins Top Award at 'IDEA 2022'... Sweeps Total of 42 Awards
Galaxy Upcycling Gains Attention with 29 Language Keyboards and More
[Asia Economy Reporter Han Yeju] Samsung Electronics announced on the 13th that it received a total of 42 awards at the prestigious international design competition 'IDEA (International Design Excellence Awards) 2022,' including 2 Gold Awards, 5 Silver Awards, 1 Bronze Award, and 34 Finalists.
Organized by the Industrial Designers Society of America (IDSA) since 1980, IDEA evaluates design innovation, user experience, and social contribution to select winners in 20 categories such as consumer technology, home, digital interaction, and design strategy.
Samsung Electronics won Gold Awards for the 'Bespoke Kitchen Package' and 'Bespoke Jet,' designs that reflect consumer preferences according to lifestyle.
Designs emphasizing sustainability and regional characteristics to enhance consumer satisfaction also received attention. The Silver Awards went to the program 'Galaxy Upcycling at Home,' which repurposes unused Galaxy smartphones as home IoT devices via the SmartThings app; the smartphone keyboard UX 'Samsung India Keyboard,' enabling easy and fast input of 29 Indian languages; and the concept design 'Samsung Air Hood,' which combines hood, air conditioner, and air purifier functions tailored to South Asian cooking environments. Additionally, the tablet 'Galaxy Tab S8,' harmonizing the S Pen, pen charging track, and rear camera design; and the bespoke induction-exclusive temperature sensor 'Cook Sensor,' featuring smart cook support and elegant design, received Silver Awards. The Bronze Award was given to the mobile accessory 'Galaxy Z Flip3' case, which can be customized with rings and straps according to user preferences.
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Kim Jinsu, Vice President of Samsung Electronics Design Management Center, said, "It is important to provide optimized experiences that match customers' lifestyles and changing values. We will continue to strive to offer not only high-quality designs but also innovative and sustainable user experiences."
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