Dongwon F&B Launches 'Boseong Hongcha Iced Tea Zero' Limited Edition Featuring Jjanmang Loopy

‘Boseong Black Tea Iced Tea Zero’ Jjanmang Loopy Limited Edition. Photo by Dongwon F&B

[Asia Economy Reporter Song Seung-yoon] Dongwon F&B announced on the 13th that it has released a limited edition Boseong Hongcha Iced Tea Zero featuring the popular character 'Janmang Loopy' as its model.

The limited edition Boseong Hongcha Iced Tea Zero features the 'Janmang Loopy' character, which is highly popular among the MZ (Millennial + Generation Z) generation for its uniquely cute and lovable image, on its packaging design. It was planned targeting the MZ generation who pursue novelty and fun.

Boseong Hongcha Iced Tea Zero is made by fermenting tea leaves from Boseong Mountain, which meet organic standards worldwide, in jars to preserve the aroma. It is brewed using a cold brew method, allowing the subtle flavor of black tea to come alive, while also enjoying the refreshing tastes of fruits such as peach and lemon simultaneously. Dongwon F&B expects that Boseong Hongcha Iced Tea Zero will surpass a cumulative sales volume of 30 million bottles within about a year of its launch.

To commemorate the collaboration with the Janmang Loopy character, Dongwon F&B plans to release an additional 900ml size product following the existing 500ml size of Boseong Hongcha Iced Tea Zero, and will carry out various online and offline marketing activities such as a Janmang Loopy pop-up store and digital content.

A Dongwon F&B official said, "We expect that the combination of the Janmang Loopy character, which is receiving much attention from the MZ generation who value unique experiences and sharing, and Boseong Hongcha Iced Tea Zero will create an interesting synergy."

This content was produced with the assistance of AI translation services.