Ceragem Announces New Brand Slogan 'The Start of a Good Life'

[Asia Economy Reporter Donghyun Choi] Ceragem announced on the 13th that it has newly changed its brand slogan to "The Beginning of a Good Life" and will promote various activities such as management innovation, marketing campaigns, and social contributions.

The new brand slogan reflects the commitment of Ceragem employees to contribute to improving consumers' quality of life through the development of innovative home healthcare solutions and thorough customer-centric services.

It is characterized by choosing positive, easy, and comfortable words so that everyone can empathize with and approach the ultimate value Ceragem pursues, "Well-Life," in a familiar way. Ceragem explained that the keyword "Beginning" expresses the sincerity of its ambition to newly leap forward as a trusted global home healthcare innovation company for consumers.

In line with the brand slogan change, Ceragem will promote company-wide management innovation activities to realize core corporate values, including ▲creating new home healthcare solutions that have never existed before ▲building differentiated customer-centric services ▲creating customer value through innovative design.

First, from this year to 2024, Ceragem plans to accelerate the development of new product lines leading the home healthcare market by investing about 100 billion KRW over three years in technology development, clinical research, design, and open innovation. In addition, through key organizations established this year, such as the Design Center and Quality Innovation Center, Ceragem will also focus on enhancing global-level quality capabilities and design sophistication.

A Ceragem official said, "As the slogan 'The Beginning of a Good Life' suggests, we plan to promote company-wide management innovation in research and development, design, and services so that consumers can enjoy a healthier and more enjoyable daily life. We will continue to strive to become the most consumer-centric company through relentless innovation and challenges."

This content was produced with the assistance of AI translation services.