SK Magic Wins Three Design Awards Including Bronze at US 'IDEA 2022'

SK Magic's 'Eco Mini Water Purifier Green41' won the Bronze award at the US design award 'IDEA 2022'.

[Asia Economy Reporter Donghyun Choi] SK Magic announced on the 13th that it achieved a total of three awards, including the Bronze in the Living & Kitchen category, at the prestigious international design award, the U.S. ‘IDEA (International Design Excellence Awards) 2022.’

Hosted by the Industrial Designers Society of America (IDSA), the IDEA Design Awards mark their 42nd anniversary this year and are considered one of the world’s top three design awards alongside Germany’s Red Dot Design Award and the iF Design Award.

The Eco Mini Water Purifier ‘Green 41,’ which won the Bronze, received high scores across all evaluation criteria including innovation, environmental consideration, functionality, ease of use, aesthetics, safety, and durability. It was especially praised for applying eco-friendly materials and being a differentiated eco appliance that uses water pressure without electricity consumption.

Green 41 is characterized as an eco-friendly appliance that applies environmentally friendly materials and functions throughout production, packaging, and usage stages. Not only the main body but also the internal and external materials utilize eco-friendly plastics (PCR-ABS/PETG), effectively reducing the use of plastic equivalent to 41 PET bottles (500ml each). The product is slim with a width of 9.4cm.

The ‘6-person ultra-slim dishwasher,’ reflecting customer lifestyles, was also named a Finalist. This countertop product can be placed on top of kitchen sinks and reduces thickness by more than 30% front and back compared to general products, expanding kitchen space utilization and greatly improving user convenience.

In the design strategy category, SK Magic’s design identity strategy ‘Natural Monochrome’ won a Finalist award. Natural Monochrome was highly evaluated for its restrained design that harmonizes with space and reduces decoration and embellishment.

An SK Magic official said, “Our restrained design, focused on the essence of appliances based on points where customers feel inconvenience, is SK Magic’s unique competitive advantage,” adding, “We will continue to evolve as a lifestyle subscription company that contributes to customers’ lives based on innovative technology and design philosophy.”

This content was produced with the assistance of AI translation services.